INVISIBLE MAN I FORD FUSION MIDDLE EAST
CLIENT FORD I ROLE ART DIRECTOR I PROJECT FORD FUSION INVISIBLE MAN
The automobile is a great way to express individuality. Yet so many Middle East drivers disappear into the same squared-off sedan. So we asked, why be invisible when you can stand out in a Ford Fusion? To drive home this point, we introduced the Invisible Man in a series of YouTube videos, followed by a full-on social media blitz.