MAX I FORD PARTS & SERVICE
CLIENT FORD I ROLE SENIOR ART DIRECTOR I PROJECT MAX I PARTS & SERVICE
This campaign shows how Ford parts and service can help you make the most of
every moment in your Ford. "Maximize" ended up being a two-part approach, the first revolving around a character appropriately named Max, the second around a family of procrastinators appropriately called The Putoffs. What followed, for the most part, was anything but appropriate.
Max videos lived on YouTube and the Ford service site. There were 12 in all.