General Motors launched the My Rewards Loyalty Program in April 2018 for Buick, GMC, Chevrolet and Cadillac, and in the less than

a year, over one million members signed up across all four brands. 

Part of its success was the first-ever consumer-facing video designed to promote the My Rewards program, for which I Art Directed and storyboarded for all brands. Below are the full-length :30 second videos for all four brands, as well as GM, that live on each respective My Rewards website. In addition, we created :15 and :6 second cut-downs for social, OLA, CRM, etc.