2019 CADILLAC XT4
CLIENT CADILLAC I ROLE SENIOR ART DIRECTOR I PROJECT MEET THE DESIGNERS XT4
The launch of the all-new XT4 was unique because, not only was it the first mid-size crossover in the Cadillac lineup, but the design team for the XT4 was one of the youngest in the Cadillac studio, which proved to be an invaluable approach to its creation.
This is the story we wanted to tell: the young, visionary Cadillac design team who took on the challenge to design the car they would want to drive—and while they were at it, they redefined our expectations of a
My team and I concepted this project and were able to produce three amazing behind-the-scenes videos, along with three captivating email communications.