cadlogo.png
2019 CADILLAC XT4

CLIENT CADILLAC I ROLE SENIOR ART DIRECTOR  I PROJECT MEET THE DESIGNERS XT4

Cadillac XT4
Search video...
GMZB8293000H - UNSLATED H264
02:01
Play Video
GMZB8294000H - UNSLATED H264
01:56
Play Video
GMZB8295000H - UNSLATED H264
01:49
Play Video

The launch of the all-new XT4 was unique because, not only was it the first mid-size crossover in the Cadillac lineup, but the design team for the XT4 was one of the youngest in the Cadillac studio, which proved to be an invaluable approach to its creation. 

This is the story we wanted to tell: the young, visionary Cadillac design team who took on the challenge to design the car they would want to drive—and while they were at it, they redefined our expectations of a

luxury crossover. 

My team and I concepted this project and were able to produce three amazing behind-the-scenes videos, along with three captivating email communications. 

Comp 4.jpg
2019 CADILLAC
MEET THE DESIGNERS WEBSITE
2019 CADILLAC
MEET THE DESIGNERS EMAILS
1.png
2.png
3.png